Late back in March, Google had taken an initiative to give an opportunity to Google Adwords users to re-market their potential customer with their new featured called Google Adwords Remarketing.
Some days back, I was revamping my client’s whole PPC Campaign and found this feature popping-up. So I digged into it more, and found it really good feature. Really worth sharing with my readers. Remarketing allows advertisers to communicate again with people who’ve previously visited their key pages, giving advertiser a powerful new way to match the right people with the right message.
Google Adwords Remarketing is an idea, where advertiser is trying again with a potential customer to make them finish up desired action which they were not able to complete in the first try. Remarketing to a person who has shown interest in your product/service has huge potential to get converted.
May be for some or other reason they must have left your website without getting converted, but if you analyze that factor and remarket them with right options, you can increase your business to the height!
When you use remarketing feature in Google Adwords, you’ll need to tag pages of your site that correspond to certain categories/pages you want to promote. Let’s say, you have an SEO Service website. So you can go and add an “SEO” tag on all of the pages (service, pricing, packages, etc.) where you speak about SEO Service. You can then create an AdWords campaign to show highly relevant messages to people who’ve visited these pages as they browse sites across the Google Display Network.
The short video from Google will explain you how to use this intelligent feature:
If you combine your keyword campaigns with remarketing wisely, you might see higher conversions for your campaigns overall.
So now analyze, plan and re-market!