As soon as these updates happened, everyone got busy in finding how Google is changing by analysis & experiments but we forgot to look at how Google has changed their guidelines. Thanks to Erik Baeumlisberger for spotting this.
Google keeps on changing / tweaking their guidelines at regular interval, but this time the changes is made in general Ranking Guidelines. The changes are highlighted in yellow colour in below image.
This clearly shows that how important Social Signals are now to rank on Google! So start focusing on creating amazing stuff that is worth using and sharing!
Google is getting dynamic every day, Algorithmic updates are rolled out frequently, penalties are levied in huge numbers, rankings are dropping tremendously, so on and so forth.
Tons of questions are arising in Digital Marketing professional and an online businessman.
What we use to do in past, doesn’t work now… and what we do now will for sure won’t work in future. So, how to survive in this dynamic online business?
The only answer is, being ethical and focus on users!
If you’re doing black hat or manipulative activities to get Search Engine Rankings, you’ll be grabbed one day and kicked off! So why so manipulate? – Be ethical and give what users needs, and slowly but steadily you’ll get into good position, and that will surely last long!
Recently I hold a presentation for advise same to my all colleagues, I would like convey same message to my readers as well so I’ve embedded my presentation below.
It’s been a trouble for many here when they need to integrate any code into client’s website. Many times clients are being quite skeptic about giving access to their website’s coding.
It has happen to me, and so I believe it must have happened to many Digital Marketing Service providers too. Thanks to Google – now this issue can be cured through Google’s latest release of Google Tag Manager!
The top 3 benefits I can think off right now are:
A non-IT person can manage tags with ease.
Centralized Tag Management Tool for Webmaster.
Website speed will boost
As all of them stands to be most beneficial ones, let’s me explain each of them individually:
1. A non-IT person can manage tags with ease.
Once a person views the below embedded video, even a person without IT background (but of course with good logical skills) can easily use this application. The user interface (UI) is simple, easy and self explanatory. Though, I personally believe a basic knowledge of RegEx can definitely help.
2. Centralized Tag Management Tool for Webmaster
Google is growing day by day and most of people are using more than one application for their business promotion nowadays. So it’s very important to manage each with utmost care & focus. It’s a bit pain when you need to open different applications and manage things from there. But now everything related to tags can be managed centrally via Google Tag Manager.
3. Website speed will boost
This will not only help you manage tags, but will also help you speed up your website, if you’re using different applications code into website. You wonder, how? Yes, with Google Tag Manager now you do not have to integrate each and every piece of tag into physical HTML source code of your website. You can manage all tags (Google and Non-Google) directly via Google Tag Manager. All you need to do is, paste one Google Tag Manager code immediately after <body> tag starts. This will lessen the number of requests from our webpage to 3rd party websites, so website’s speed should increase. All you need to do is configure Google Tags manager and generate tags and rules from there. They’ll be automatically called.
Now, the big question comes… How does a Google Tag Manager work? Below embedded Videos can explain things in much easier manner. Enjoy the Video.
Couple of days ago, Matt Cutts has given a hint on Twitter (twice) that Google is rolling out new Algorithm changes which will affect Exact-Match Domain (EMD).
Yesterday Google has confirmed with SEL that on Thursday, September 27th, they rolled out a fresh Panda algorithm update. They confirmed that this is not just a data refresh but a pure Algo Update. This should be a Panda 4.0 but being 20th update of Panda’s version Danny Sullivan decided to name it as Panda 20.
Matt Cutts predicted that it’ll affect just 0.6% of English queries, but later they confirmed that this might affect 4 times more queries then predicted – approximate 2.4%.
This update is predicted to remove the chances for a low-quality exact match domain from ranking well in Google Search Results.
Google’s Matt Cutts comment over this update:
Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).
So with this, I believe Satellite Site strategy (buying lots of EMD domain name and promoting) will be dead.